In order to reach her financial goals, the graphic designer has to aspire to be masterful in her creative life. As such, one of her most important career goals is to have the ability to see things differently at any given time. This ability, being able to connect two or more seemingly unrelated pieces together into something new and inspired, is important to both the designer's mental well being and the future of her career. As such, designers will constantly try to see things differently, learning what to look for when other people aren't looking for anything, and finding patterns in what seems like randomness. This goal is one attained through experience, and comes to all good designers in time. Being artsy is all well and good, but without anyone to commission your work, there's no career to be had.
This practice was termed "squis" or "pin up" posters, in approximately 1612, becoming the first form of print advertising in Europe. The term Siquis came from the Roman era when public notices were posted stating "if anybody. ", which is Latin for "si quis". These printed announcements were followed by later public registers of wants called want ads and in some areas such as the first periodical in Paris advertising was termed "advices". The "Advices" were what we know today as want ad media or advice columns. John Campbell is credited for the first newspaper, the 'Boston News Letter', which appeared in 1704. The paper was known during the revolution as "Weeklies". The name came from the 13 hours required for the ink to dry on each side of the paper. 'The solution was to first, print the ads and then to print the news on the other side the day before publication. The paper was four pages long having ads on at least 20% 30% of the total paper, pages one and four the hot news was located on the inside. ' The initial use of the Boston News Letter carried Campbell's own solicitations for advertising from his readers.